eMarketing Summit @ InnoTech

The two-day eMarketing Summit brings together marketers, business owners and internet professionals from throughout the Northwest.  Now in its sixth year, the eMarketing Summit, a Special Event @ InnoTech, focuses on the strategies and concepts of eMarketing while demonstrating the latest tools and techniques used by the Northwest's top companies.  

For only $149.00 per person, the eMarketing Summit @ InnoTech includes:

-     two full days of dedicated eMarketing sessions, including lunch each day (May 5 & 6, 2010)
-     all of the InnoTech Conference sessions & vendor seminars on Thursday, May 6th ONLY
-     InnoTech Exhibits (Thursday, May 6th ONLY)

Register today and reserve your space at the following presentations & more (exact dates/times will be posted in March):

2010 eMarketing Summit Featured Presenter

Christi Day
Online Spokesperson &              
Emerging Media Specialist   

"Join the Conversation" with Christi Day, Online Spokesperson & Emerging Media Specialist, Southwest Airlines who has joined the event as a featured speaker at this year's eMarketing Summit @ InnoTech.    Learn how Southwest Airlines has used Social Media channels to continually evolve its communication and customer connection strategy.  You'll take a look at Social Media case studies in corporate America - what's worked well and what's been unsuccessful.

• "Location, Location, Location" - A Crash Course in Geo-targeted Search Engine Marketing
  David Mihm, President & CEO, GetListed.org
  As the personalization of search results based on location increases, and mobile smartphone adoption continues to explode. Among the major search engines, Local search marketing continues to grow in importance.  Google in particular continues to roll out significant changes to its local algorithm on a monthly--almost weekly--basis. By attending this session, you'll stay up to date on where this algorithm may be going, and learn how to discover other geo-relevant web properties that can bring you (or your clients) customers.
  
• SEMpdx presents the Future of Search
  Hallie Janssen, Vice President, Anvil Media, Inc.
  We all know how search engines work. But do you know they will work tomorrow and in the future? This session, presented by a panel of Search and Social media experts from SEMpdx, will discuss what you need to know as a user of search engines and as a marketer on search engines. Topics will include: personalization of search results, mobile and local search, real time search, social search, and the shift in ranking algorithms.

• Top 10 Extreme Social Media Promotion Hacks
  Giovanni Gallucci, Social Media Ninja, giovanni gallucci, llc
  In this presentation, Giovanni gives you 10 of the best blue hat techniques he's used over the past decade to get the best results possible in promoting top brands and personalities on sites like twitter, youtube, flickr, linkedin and more in 45 minutes of action-packed content. Soup to nuts, he'll show you the why and how of creating a potent small social media ecosystem that will help build your brand, connect you with your customers and keep you one step ahead of your competition on several online fronts.


• Five Can't Miss Mobile Marketing Trends For 2010
  Marketing to consumers' cellphones has long been viewed as something of a holy grail by businesses - within reach, but not yet attained.  2010 promises to be a breakout year for how businesses use mobile marketing technologies.  What is working today and what to be aware of next. 
  Ken Brady, CEO, Genkii
  Ben Selco, mobspot


• The Science of Greater Online Lead Generation
  Brian Massey, Conversion Scientist, Conversion Sciences
  Who wins in the online marketing game? The company that generates leads at the lowest cost. With the cost of search advertising being driven higher every month, where will the battle be won? At the conversion points. Join Brian Massey as he pulls together a panel of Internet marketing experts to discuss the skills needed to convert more of your traffic into leads. Attendees will learn:
  -          How conversion optimization reduces the cost of search advertising
  -          How each incremental gain in conversion rate delivers big gains in lead generation
  -          The primary factor in successful landing pages
  -          How conversion can be measured and increased over long sales cycles
  Attendees will leave with a complete understanding of where to focus their online marketing dollars for biggest business impact.
  
• Optimizing your Email Program for Social Media, Mobile and Nurture Marketing
  Ryan Buchanan, Founder/CEO of eROI
  

• Doing Analytics Right:  Understand Your Goals, Measure Contextually & ACT!
  Aaron Gray, Principal, GreaterReturns
  Not sure what you should be measuring? Don't know what to do with the data you've got? Don't think your company is doing analytics right? Come listen to Aaron Gray, principal at Greater Returns and analytics industry veteran, as he discusses how to determine what's important for you to measure, deciding on the right measurement tools, and developing a process for fine-tuning the value contribution of your web site to your business.
  
  eMarketing Summit Sponsors & Partners